Boyne Resorts

Director of Marketing

Job Locations US-ME-Newry
Posted Date 2 weeks ago(5/10/2022 9:57 AM)
Requisition ID
2022-12632
# of Openings
1
Resort
Sunday River
Position Type
Full-Time Year-Round
Season
Year Round
Category
Marketing
Targeted Job Start Date
6/3/2022

Overview

Sunday River's Director of Marketing is responsible for leading the marketing process for the resort, driving revenue growth, and managing the Sunday River brand. 

 

This is a full-time, year-round position with benefits, reporting to the Vice President of Marketing and Sales. 

Responsibilities

  • Lead the resort marketing team including development of structure, hiring, managing, and mentoring.
  • Oversee a team of subject matter experts responsible for the execution of marketing operations and functions including CRM and email marketing, communications, media and public relations, social media, content marketing, and other areas.
  • Manage resort advertising across all channels including strategic planning, media buying and creative development.
  • Serve as brand managers for the Sunday River brand across all resort functions and operations, and oversee development of sub-brands.
  • Serve as art director for resort visual materials and oversee graphic design from internal and external resources.
  • Develop and oversee in-market promotions and programs.
  • Contribute to ideation and planning of events and guest activations to positively affect the guest experience.
  • Work collaboratively with Boyne Resorts corporate marketing teams, and manage outside agencies and vendors for support as needed.
  • Work jointly with resort VP Marketing & Sales on strategic planning and product development.
  • Management of annual marketing expense budget and on-going monitoring of spend.

Qualifications

  • Five years’ experience leading marketing efforts and managing a team in the resort or hospitality fields, with ski industry experience preferred.
  • Demonstrable experience in generating sales growth though marketing programs.
  • Intermediate to advanced skier or snowboarder.

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