Boyne Resorts

  • Marketing Manager- Inn at Bay Harbor

    Job Locations US-MI-Bay Harbor
    Posted Date 1 week ago(6/13/2018 1:21 AM)
    Requisition ID
    2018-3549
    # of Openings
    1
    Resort
    Inn at Bay Harbor
    Position Type
    Full-Time Year Round
    Season
    Not Applicable
    Targeted Job Start Date
    6/22/2018
    Category
    Marketing
  • Overview

    Full-time, year-round position in the marketing department at Inn at Bay Harbor. Marketing Manager develops and implements social media plans that support the unique brands while actively engaging consumers and driving revenue across all segments of the resort. Also responsible for creating email marketing campaigns to generate revenue, performing database queries, and analyzing analytics and data to inform decisions, updating resort websites, creating blog content, and overseeing printing of in-house collateral and signage.

    Responsibilities

    Primary Responsibilities (including but not limited to):

    • Creates email templates and assets using Adobe Dreamweaver and Photoshop
    • Drives the creation of effective and dynamic email campaigns
    • Authors email marketing campaign messages that are on brand and meet the objectives of the campaign, e.g. increase revenue, reservations, attendance, etc.
    • Support the implementation of new automated email initiatives
    • Creates and implements email content calendars and timelines
    • Ensures marketing content is clearly conveyed to audiences and is in adherence to the resort’s brand voice and guidelines
    • Proofreads content for clarity, grammar and spelling
    • Responsible for multi-device (desktop, mobile, tablet) and email application (Gmail, Outlook) testing
    • Maintains up-to-date email reporting and statistics
    • Provides quality assurance email testing of all campaigns, including URL testing, creative and content approvals
    • Understands and adheres to best practices in relation to landing pages, call to actions (CTA), and conversion rate optimization (CRO).
    • Recommends improvements related to messaging, targeting, and segmentation based on data
    • Ability and understanding in building out customer segments
    • Ability to create drip and nurture campaigns
    • Capacity to analyze campaign performance and data analytics and make astute changes based on results
    • Monitors campaigns post-deployment to validate completion and effectiveness
    • Create, edit, and publish content to social media regularly
    • Participate in social media planning and buying
    • Social measurement; metrics, tracking, and reporting
    • Use web analytics to maximize social traffic to home website   
    • Cultivate the online relationship with our customers and ensure all consumer comments/requests on social channels are responded to/handled in a timely manner
    • Serve as the social media expert for the company; research and share key trends and emerging channels
    • Assist creating scripts, shot lists and creative vision of video edits and photo shoots based on campaign objectives
    • Shoot photo and video images of resort and activities for use in social media and other resort marketing content. Assemble raw material into a finished product that meets objectives.
    • Responsible for working with the Print Shop on fulfillment of resort wide requests for collateral, including welcome tri-folds, restaurant and spa menus, etc.
    • Creates, edits, and publishes regular web content on innatbayharbor.com, cottagesatbayharbor.com, and the Inn’s Marriott.com site
    • Creates regular blog content that is on brand, utilizing keywords to ensure SEO optimization and promoting the services and activities that are available on-property and locally that will assist in extending the resort’s communications and marketing reach
    • Serves as the primary resort representative at limited outside events such as trade shows, sponsored events, and community event
    • Assists the Director of Marketing with day-to-day operations as needed
    • Performs all other duties as assigned within the scope of work
    • Responsibilities include a flexible schedule working evenings and weekends as needed
    •  

    Qualifications

    Job Qualifications & Desired Skills

    • Bachelor’s degree in Marketing, Advertising, or related field
    • Demonstrable experience designing and developing email campaign
    • Experience with of HTML/CSS (Adobe Dreamweaver) and responsive design
    • Excellent design (Adobe Photoshop, Adobe Illustrator) + problem solving skills
    • Experience with major ESP providers - IBM Watson a plus
    • Experience with Adobe Creative Suite, Web Content Management systems, Microsoft Office, and blogging platforms
    • Experience creating database queries and defining new audience types
    • Experience with email marketing reputation and list hygiene tools - Litmus a plus.
    • Good understanding of database concepts and segmentation
    • Detail oriented, organized, and able to manage multiple projects, plans, and deliverables
    • Ability to work independently
    • Superior writing and editing skills with proven ability to create unique and compelling copy.
    • Proven photography and videography experience
    • Knowledgeable of social media platforms and social analytics
    • Superior writing and editing skills with a proven ability to create unique and compelling copy
    • Understanding of SEO, content categorization and structure, content development, distribution and measurement
    • Preference for resort experience or having worked in the hospitality industry
    • Ability to work flexible schedule, including weekends, and able travel to conferences, sponsored events, etc. as needed

     

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