Boyne Resorts

  • Resort Marketing|Communications Manager|Full-Time

    Job Locations US-NH-Lincoln
    Posted Date 4 weeks ago(8/27/2019 3:59 PM)
    Requisition ID
    2019-5981
    # of Openings
    1
    Resort
    Loon Mountain
    Position Type
    Full-Time Year Round
    Season
    Year Round
    Targeted Job Start Date
    9/1/2019
    Category
    Marketing
  • Overview

    Works with the vice president of marketing on four-season communication plans, including social media, email, and proactive and reactive media relations. Responsible for writing website copy, social media posts, email content and maintaining an emergency communication plan. Responsible for timely online content updates and daily conditions reporting function. Maintain and organize digital asset library. Represents resort in on-camera interviews and media visits.

    Responsibilities

    CREATES RESORT COMMUNICATIONS PLAN AND MANAGES EFFICIENT AND TIMELY EXECUTION

    • Understands marketing and communications goals for the resort
    • Responsible for creation, management and execution of communications plan to gain and leverage maximum earned media exposure
    • Proactive outreach and pitching of stories to targeted media
    • Manages distribution of press releases and maintenance of media lists using PR management software
    • Responds to all media requests in a timely and efficient manner
    • Coordinates arrangements and interviews for all on-site media visits
    • Acts as a spokesperson for the Resort, including on-camera interviews
    • Monitors resort exposure in stories, forums, non-brand blogs and social media
    • Works with VP of Marketing to update, maintain and execute resort Emergency Communications Plan as needed
    • Tracks and measures earned media exposure using PR management software
    • Attends media events as needed

     

    CREATES AND EXECUTES SOCIAL MEDIA PLAN TO MEET RESORT GOALS WITH MEASURABLE RESULTS

    • Understands social media goals for the resort (branding/awareness, building community, guest service, product/service development)
    • Bring resort brand to life with strong presence through existing targeted social media channels
    • Tracks defined social media metrics 

      CREATE AND DEPLOY DIGITAL IMAGE ASSSETS

    • Capture photo and video content for use across all resort channels.
    • Organizes digital asset library to ensure easy access for users
    • Responsible for all photo and video equipment

    RESPONSIBLE FOR TIMELY AND CONSISTENT UPDATES ONLINE CONTENT

    • Works with Website & Database Manager for regular and timely updates of web content including photography, video, blog and media resources
    • Write & deploy emails that support resort initiatives and communications plan

      RESPONSIBLE FOR CONDITIONS REPORTING FUNCTION

    • Organizes and manages daily conditions reporting procedure and execution to ensure timely and accurate dissemination of information.

     

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    Bachelor of Arts or similar four-year degree, a minimum of two years of marketing experience; strong written and verbal communication skills; knowledge of online and social channels and the ability to work with multiple departments, groups and people is required. Basic working knowledge of the Adobe Creative Cloud suite of applications, email service providers, and Microsoft application proficiency required. Resort experience, digital media expertise and basic video shooting/ & editing are a plus. Advanced ability to ski or snowboard is required for this position.

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