Works with the vice president of marketing on four-season communication plans, including social media, email, and proactive and reactive media relations. Responsible for writing website copy, social media posts, email content and maintaining an emergency communication plan. Responsible for timely online content updates and daily conditions reporting function. Maintain and organize digital asset library. Represents resort in on-camera interviews and media visits.
CREATES RESORT COMMUNICATIONS PLAN AND MANAGES EFFICIENT AND TIMELY EXECUTION
CREATES AND EXECUTES SOCIAL MEDIA PLAN TO MEET RESORT GOALS WITH MEASURABLE RESULTS
CREATE AND DEPLOY DIGITAL IMAGE ASSSETS
RESPONSIBLE FOR TIMELY AND CONSISTENT UPDATES ONLINE CONTENT
RESPONSIBLE FOR CONDITIONS REPORTING FUNCTION
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor of Arts or similar four-year degree, a minimum of two years of marketing experience; strong written and verbal communication skills; knowledge of online and social channels and the ability to work with multiple departments, groups and people is required. Basic working knowledge of the Adobe Creative Cloud suite of applications, email service providers, and Microsoft application proficiency required. Resort experience, digital media expertise and basic video shooting/ & editing are a plus. Advanced ability to ski or snowboard is required for this position.