The position provides an excellent opportunity and long-term potential to the candidate possessing an outstanding combination of marketing, management, resort operations experience, and in-depth familiarity with a culture of genuine hospitality. The Director of Marketing is responsible for developing and owning the overall marketing strategy for Boyne Highlands Resort, focusing on revenue growth by driving visitation and occupancy and monetizing year-round guest traffic across each of the resort’s departments/divisions. Director must understand, embrace, and effectively promote the Boyne Highlands Resort brand while working with resort and corporate management to establish marketing goals that align with and support the overall resort vision. Leads a marketing team.
This position may be for you if:
Education and/or Experience: Degree in Marketing, Advertising, Business Administration, or related field and a minimum of four years of marketing leadership experience required. Past experience working in hospitality or a resort environment desired.
Computer/Programs Skills: Adobe Creative Cloud (Photoshop, InDesign, Illustrator); Microsoft Office, SalesForce Marketing Cloud, Content Management Systems (CMS) for website editing and updating.
Qualifications: Management experience in SnowSports and/or travel/hospitality industries with proven ability to meet or exceed marketing, resort, and personal goals is essential. Passion for outdoor activities such as skiing/snowboarding and golf are a significant plus. Flexibility in scheduling is necessary as the positions demand overnight travel and entertaining outside of normal business hours, as well as work during holiday periods