Boyne Resorts

Social Media & Content Specialist

Job Locations US-MT-Big Sky
Posted Date 1 month ago(6/28/2021 5:07 PM)
Requisition ID
2021-9980
# of Openings
1
Resort
Big Sky Resort
Position Type
Full-Time Year Round
Season
Year Round
Category
Marketing
Targeted Job Start Date
8/1/2021

Overview

The Social Media & Content Specialist will be responsible for sourcing, creating and sharing content across Instagram, Facebook, Twitter and YouTube; highlighting the resort’s seasonal offerings, promoting new product launches and communicating strategic brand messages to achieve: 1) A positive brand sentiment and 2) Social Media attributed revenue to key business objectives.  Additionally, this individual will be responsible for maintaining a healthy dialogue with social followers and support direct inquiries year-round.

 

This role requires considerable knowledge of social media trends, a strong visual eye, excellent writing skills, a passion for mountain destinations and/or alpine activities, and a the ability to champion and execute brand strategies and tactics in support of annual brand marketing plans.

Responsibilities

  • Own the day-to-day operations of all owned social media channels (Instagram, Facebook, Twitter and YouTube) including creation of publishing calendars, content sourcing, content measurement, and community management
  • Plan and produce editorial content to live on our website, and aids in marketing Big Sky Resort products and experiences across our social media and email channels.
  • Generate new ideas for bringing awareness and excitement to the resort’s product launches and season openings, while deepening market interest in Big Sky Resort’s core mountain experiences.
  • Work cross functionally with other Big Sky Marketing & Sales team members, and sister resort’s of Boyne Resorts on creative and digital marketing projects.
  • Provide recurring platform performance metrics on all owned channels to identify content insights and optimize the platform’s ongoing content streams

Qualifications

  • Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field
  • 2+ years of combined experience in a social media and editorial related functions - prior experience managing social media for a brand, whether agency or brand-side, is a must
  • Strong writing and editing skills with an attention-to-detail – experience developing original content for blogs, articles, and related content is a plus
  • Ability to utilize photo/video equipment and editing software to capture brand content
  • Deep knowledge and understanding of key social platforms, particularly Instagram, Facebook, and Pinterest, and related social management tools
  • Sharp analytical mindset with the ability to distill, synthesize and draw conclusions to make data informed decisions
  • Capable of working independently, but also willing to assist colleagues in a collaborative and flexible manner

Be a part of our Full Time Year Round team and enjoy these great benefits!  

  • FREE Golf Pass and Ski Pass for you, your spouse and dependents and discounted passes for friends and family 
  • FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents  
  • Steep discounts on Lodging rates for accommodation for friends and family (blackout dates apply)  
  • 25%-50% off Food and Beverage Outlets
  • 20%-30% off Retail at all outlets with additional gear and sponsor discounts   
  • 401k and Health benefits 

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